L.A. is definitely have an art, fashion, culture, and tech renaissance. Clothing brands, tech companies, and artists alike are flocking here, establishing offices in Venice or the Arts District, and lending some serious credibility to a place that has been previously referred to as a cultural desert. While there are countless cool start-ups, fashion brands, and artists to keep your eye on for this year, there are a few companies that are successfully doing it all, and we have a feeling are going to become huge in 2017. Below, 5 LA-based brands that are sure to blow up this year:
1. Thesis Couture : The Tech-Fashion Brand Re-Engineering the High Heel
California innovation meets Italian luxury for this Venice-based start-up fashion-tech company, Thesis Couture. Founded by a former SpaceX employee, Dolly Singh, Thesis has brought together engineers, orthopedic surgeons, and luxury shoe specialists to re-engineer the stiletto. Instead of forcing women to stand on essentially a shank with no support, the company has come up with an entirely new internal architecture, redistributing the wearer's body weight so a 4" stiletto feels like a wedge. Their groundbreaking shoes will be launching soon, and we're excited to watch them change the luxury shoe industry.
2. Motif : The Affordable Jewelry Line for Shopping Influencers' Faves
As you may have seen recently, I launched my first curated jewelry collection with Motif! Which of course makes me totally biased, but they are still a really cool company to watch for 2017. Like Thesis, Motif is based in Venice, and their beautiful site offers up a few different influencer collections at a time, allowing the social media obsessed to shop for blogger-approved jewelry at affordable prices. Their fun selections include everything from on-trend chokers to delicate ear-crawlers and glamorous cuffs, while few pieces hit above the $100 mark. I'll definitely be keeping my eye on them this year, excited to watch them become a SoCal jewelry power player.
3. Lou.Earl : The Slides You Keep Seeing Everywhere
You've most likely seen these comfy yet ultra-cool slide loafers adorning the feet of cool, fashion-forward, and in-the-know Angelenos (or me!). After launching some years ago, Lou.Earl has garnered a cult following amongst "'smart chicks' with classic yet slightly trend-driven...styles," according to founder Laura Unruh. The perfect, easy, but still sophisticated flat for everything from running errands to working, Lou.Earl's Lafayette loafers come in a few neutral shades and pair well with everything. The brand's shoes are designed and made in LA, and we're excited to see what new styles they launch this year.
4. By Rosie Jane : The Minimalistic Apothecary Line Going National
I've been loving this LA-based eco-focused fragrance and apothecary brand since discovering it around a year ago. Hand crafted in small batch runs and made using natural and organic ingredients, By Rosie Jane was founded in 2012 by celebrity makeup artist Rosie Jane Johnston, and the products are all hand-filled here in LA. Their clean scents, beautiful candles, and simple cheek and lip stains are a beauty minimalist's dream. Now shop-able at Nordstrom, Anthropologie, and Birchbox, the cult-favorite BRJ products are now going national, and we can't wait to see what else they do this year.
5. Adaptation : The New, Artisanal Line Epitomizing Cali-Cool
Few things exemplify SoCal style more than jeans, tees, and leather; and while countless LA lines have done them all, few have been as ambitious of late when it comes to elevating those LA basics to luxury status. Adaptation is trying to do just that-- offering up edgy jeans and ripped tees in addition to luxe leather skirts and jackets, the line is encapsulating the cultural shift happening in the city's art and fashion world. Since launching, Adaptation has already been featured in Barney's, Forward by Elyse Walker, and on Farfetch.