We all know that LA boasts some awesome local fashion brands. From major players like Lucky Brand to those of the more indie variety, like Re/Done, our local apparel brands are multiplying by the day. But flying a bit more under the radar are LA's beauty start-ups; from apothecary fragrance lines to organic luxury skincare, these brands are changing the local beauty game.
1. By Rosie Jane
Founded by celebrity make-up artist Rosie Jane Johnston in 2012, the namesake eco-focused apothecary line are all about enhancing natural beauty with low-maintenance, minimalist products. By Rosie Jane's products are created in small batches using natural and organic ingredients with 100% recyclable packaging. Their mini perfume rollers are some of my favorite on-the-go scents, and I personally tote around the James and Rosie fragrances on a daily basis.
2. Youth To The People
Applying the benefits of science and superfoods to skincare, the creators of Youth To the People come from a long line of of skincare specialists. Their anti-aging products are manufactured in California, and created in small batches. Utilizing the ever-trendy kale in almost all of their products, YTTP focuses on leafy greens and vitamins while leaving out harsh preservatives, soap, sulfates, and synthetic fragrances. I've been eyeing the Kale + Green Tea cleanser, which I've heard great things about (and which is now available at Sephora!).
3. May Lindstrom
While many LA brands focus on minimalism and simplicity, May Lindstrom focuses on luxury skincare rituals that swap psuedo-science and mass-marketing appeals for a "celebration of our individual beauty." The indulgent line promises handcrafted products made from "only the finest exotic and nutrient rich ingredients that are sourced and harvested in a mindful and sustainable manner." A few of her products, like The Problem Solver mask and The Youth Dew serum (there's a waitlist) have already attained cult status, and Angelenos flock to her line, which is free of parabens, proplyene and butylene glycols, petroleum, pesticides, sulphates, silicones, artificial dyes, fragrances, or carcinogens.
One of beauty's most hailed lines in terms of their ethical-sustainable practices, Ilia was founded by Sasha Plavsic, who moved the company from Vancouver to LA. Ilia was one of the first organic beauty companies to offer minimal, contemporary packaging that gave it serious credibility in the beauty industry, and their lipsticks and glosses have become increasingly popular. Though I'm obviously a skincare junkie, their highlighters and foundations are very tempting.
Another local eco-conscious luxury skincare line, Biodara focuses on blending modern scientific advances with natural, organic bioactive botanicals to nourish the skin and body. Their products are made with the finest natural, organic and non- GMO ingredients that are free of parabens, chemicals and synthetic fragrance. You can pick up her products at plenty of local boutiques, as well as Free People.